Founded by longtime friends Samantha Crowell and Anesa Biviano, SA Collective brings thoughtful, seasonal design to life through elevated holiday décor. With a shared passion for creativity and a meticulous eye for detail, they transform homes and spaces into experiences that feel festive, intentional, and unforgettable.

With years of experience in seasonal and interior decorating, Anesa brings a strong design perspective and a deep understanding of how to transform spaces for every season.

Samantha complements that expertise with more than 20 years in sales operations, providing the structure and strategy behind the brand. They discovered a natural partnership.

At its core, SA Collective reflects the founders' belief that a beautiful environment, no matter the season, can spark joy, connection, and community.